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The Athlete Project Agency


Representing NZ's current & future champions

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The Athlete Project Agency


Representing NZ's current & future champions

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About Us


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About Us


Welcome

to the Athlete Project Agency, the sports management agency that specialises in the professional representation of New Zealand's elite athletes.

We offer a range of sport management services to maximise opportunities for our clients and enhance the relationship between an athlete and their corporate sponsors.

SPONSORSHIPS & ENDORSEMENTS

At the Athlete Project Agency we understand the important role sponsorship plays for an athlete and the commercial value businesses gain by forming a partnership with an elite athlete.  Each of the AP's athletes are available for sponsorship and endorsement opportunities and are looking to create long lasting partnerships. 

SPORTS MARKETING

Create a buzz around your business and enhance the visibility of your brand and product by utilising sport as a platform to gain the most out of your marketing spend.  AP athletes are available for print, digital and billboard advertising, radio and television commercials and pr and social media campaigns.

SPEAKING ENGAGEMENTS

Bring the expertise and experience of an elite athlete to your organisation's next event or corporate function.  Each of our athletes are experienced speakers who can connect with your audience by sharing their experiences. Topics can include leadership, teamwork, overcoming obstacles, perseverance, goal setting, the journey and achieving success.

MEDIA & PUBLIC RELATIONS

Established and well managed connections allow our agency to provide added value to each sponsor organisation's marketing and media team to ensure you get the most out of the commercial relationship.

 

CAREER ADVICE & PLANNING

An athlete's career is finite, therefore life after sport is a key priority.  We pride ourselves on the individual attention our athletes receive, with metering and support provided as an essential element to the athlete - manager relationship by working with each individual athlete's sports organisation and support networks. 

COMMUNITY AMBASSADORS

Community engagement is essential to business success and more often we see businesses engaging within their community to build trust, loyalty and a strong brand reputation.  Businesses are often involved in the community through school or charity initiatives and events and look to incorporate elite athletes to help build that connection. 

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Our Athletes


Representing New Zealand on the world's sporting stage

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Our Athletes


Representing New Zealand on the world's sporting stage

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Kayla Whitelock


NZ Women's Black Sticks, Captain

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Kayla Whitelock


NZ Women's Black Sticks, Captain

Kayla Whitelock debuted for the New Zealand Women’s Black Sticks in 2003 at the early age of 18.  

Since that time Kayla has competed at three Olympic games – Athens in 2004, Beijing in 2008 and more recently, Captaining the side to their most successful Olympics campaign in London - 2012. The team finished fourth, raising their world ranking to 3rd.  

Kayla has also competed as part of the Black Sticks side at the 2006 and 2010 Commonwealth Games and made the World All Stars team in 2010.  

Following the recent Hockey World Cup in the Hague, Kayla is focussed on Gold at the Commonwealth Games in Glasgow.

www.kaylasharland1.co.nz

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Simon van Velthooven


2012 London Olympic medallist, Track Cyclist

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Simon van Velthooven


2012 London Olympic medallist, Track Cyclist

Simon is an Olympic and Commonwealth Games bronze medallist and World Championship Silver medallist. 

Making his Olympic debut at the tender age of 24 years, Simon is also one of nine international riders bestowed the honour of an invitation to compete at the prestigious Keirin racing circuit.

Simon has sights set on Gold at the 2014 Commonwealth Games in Glasgow (competing in the 1000m time trial and the Keirin) and the 2016 Olympic Games in Rio.

www.simonvanvelthooven.co.nz

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Sarah Cowley


NZ Olympic Heptathlete

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Sarah Cowley


NZ Olympic Heptathlete

Sarah Cowley made her Olympic debut at the 2012 London games representing New Zealand in the 7 event contest, the Heptathlon.  

At the games Sarah achieved a number of personal bests and finished 25th overall.

On her journey to the Olympics Sarah had an impressive showing in Multi Event Mecca Gotzis, Austria where she achieved the 1.91m high jump, making her only the third New Zealand female to jump over the 1.90m mark.

Following London, Sarah switched from heptathlete to focus solely on High Jump.  Qualifying for the 2014 Commonwealth Games, Sarah is chasing in Glasgow. 

www.sarahcowley.com

 

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Sarah Goss


Vice Captain, NZ Sevens

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Sarah Goss


Vice Captain, NZ Sevens

Manawatu born and bred, Sarah Goss is the vice captain of the successful New Zealand Women's Sevens team. 

2013 World Cup champions,  and back to back World Series titles holders, the NZ Sevens team successfully defended their World Series title earlier this year.

Captain of the Manawatu sevens team, winners of the 2013 and 2014 National sevens titles. Sarah also plays for Manawatu in the National Provincial competition. 

The young forward is building up to the 2016 Olympic games in Rio where the Sevens game is set to make its debut.  

www.sarahgoss5.co.nz

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Emily Collins


Elite NZ & Pro European Road Cyclist

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Emily Collins


Elite NZ & Pro European Road Cyclist

Emily Collins, New Zealand's rising road cyclist, made her professional racing debut last year with European professional team Wiggle Honda. 

Having taken up cycling in 2005, the 23 year old had a breakthrough year in 2012 racing in the United States and catching the eye of professional women's team, Wiggle Honda.

Known for her attacking style of racing along with chasing ever rider down, Emily claimed her first UCI classified win in the Belgium Classic Hageland in her first season with the team.

Currently the New Zealand National Elite Criterium Champion, Emily has been focused on securing additional UCI titles in the 2014 season with Wiggle Honda.  After her recent selection to represent New Zealand at the 2014 Commonwealth Games, Emily is looking to also be selected on the New Zealand team for the World Championships in Spain and long term, the 2016 Olympic Games in Rio.

www.emilycollins-nz.blogspot.co.nz

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George Whitelock


Crusaders & Canterbury Flanker

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George Whitelock


Crusaders & Canterbury Flanker

George Whitelock, a talented flanker, is one of the most capped Crusaders player and has Captained the Canterbury side since 2009.  

Known for his leadership, dedicated and professionalism George has been a key player for the Crusaders after making his Super rugby debut in 2008 and also captained Canterbury to five successive national provincial titles - a feat no other player in New Zealand has achieved.

2014 sees a new exciting chapter for Whitelock as he takes up a one year contract in Japan for the Panasonic Wild Knights following the Investec Super Rugby season.